creating customer evangelists
check out these links via scott hodge via famed redneck pastor charlie pharis (there really is nothing new under the sun, is there?)
the article linked below is the result of a study of marketing and the way it relates to our ever-changing culture, discussing how business spread the word to potential customers, and the shift in ideology from mass-marketing to networking communities. i think it relates to church growth as well. interesting read, if you have a few minutes…
pdf presentation
alternative presentation, with business examples – also very good
enjoy!
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